AI Agents as Research Participants
AI agents trained on real data can simulate how specific populations answer research questions.
Soren Amadi
Customer Research — Page 6
Synthetic Consumer Panels
Consumer Behavior Modeling Approaches in Market Research
Picking the right modeling tool matters more than most marketers realize.
Decline of the Traditional Research Agency Model
Large organizations are ditching agencies to do research in-house, faster and cheaper.
Maya Farouk
More From Customer Research
Sample Size for UX Research Studies
Different study types require different sample sizes based on what you're actually measuring.
Sana Okafor
Unmoderated vs Moderated UX Testing Tradeoffs
Moderated uncovers why users hesitate; unmoderated reveals how many do.
Soren Amadi
Synthesizing Patterns Across Hundreds of UX Sessions
AI synthesis scales pattern-finding across hundreds of sessions human teams can't manually analyze.
Soren Amadi
AI Moderation in Usability Studies
AI moderators excel at consistency and scale, but human judgment still catches what algorithms miss.
Maya Farouk
UX Research ROI for Product Leadership
Catching UX problems early costs 30 times less than fixing them after launch.
Sana Okafor
UX Research for Global Product Launches
AI-moderated research and synthetic panels compress multi-market testing into launch timelines.
Everett Marlowe
UX Research Methodology Selection for Large-Scale Studies
AI and faster turnaround are reshaping which research methods actually scale.
Soren Amadi
Continuous UX Research Between Product Releases
Running research continuously requires consistent listening, not episodic validation studies.
Sana Okafor
User Interview Recruitment and Screening at Scale
Quality screener design and fraud detection matter more than panel size.
Soren Amadi