AI Agents as Research Participants
AI agents trained on real data can now simulate how specific consumer groups think and answer.
Soren Amadi
Section
Future of Market Research
3 stories in Future of Market Research.
Decline of the Traditional Research Agency Model
Large organizations now run research in-house rather than wait for agency results.
Maya Farouk
Democratization of Consumer Research Access
Cheap AI tools and synthetic panels are reshaping market research strategy, not adoption.
Maya Farouk