Needs-Based Segmentation for Enterprise Software Product Strategy
Grouping customers by the jobs they hire software to do gives roadmaps a defensible basis.
Maya Farouk
Customer Research
International Research Panel Standards
Back-Translation and Linguistic Validation in Cross-Border Surveys
Back-translation flags wording drift, but valid cross-language data takes much more.
Combining Gabor-Granger With Concept Testing in Early-Stage Research
One survey can show whether an idea is liked and whether it pays.
Sana Okafor
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Gabor-Granger Revenue Curve Interpretation in Practice
How to read the curve's diagnostics before trusting its peak.
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Gabor-Granger Method Mechanics for Product Teams
Gabor-Granger turns purchase-intent surveys into a price candidate.
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Pre-Launch Consumer Research Services for Strategic Brand Decisions
Testing positioning, names, prices and markets before launch cuts costly guesswork.
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Benefit Segmentation Research for CPG New Product Development
Timing research before formulation begins lets CPG teams build products around genuine unmet needs.
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Occasion-Based Segmentation for Food Product Line Extensions
Brands should build food extensions around when consumers eat, not just new flavors.
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Kotler Stimulus-Response Model in Modern Buyer Research
AI and usability research reveal what happens inside Kotler's black box.
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EKB Model Applied to Consumer Research Design
Matching research methods to each purchase stage reveals what single surveys miss.
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Running a Van Westendorp Study on an Online Panel
Learn why rigorous screening and data cleaning matter more than the method itself.
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Howard-Sheth Theory of Buyer Behavior for Product Teams
Howard-Sheth helps product teams tailor onboarding and retention to each user's knowledge state.
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