Occasion-Based Segmentation for Food Product Line Extensions
Brands should build food extensions around when consumers eat, not just new flavors.
Sana Okafor
Customer Research
Segmentation in Food and CPG
Benefit Segmentation Research for CPG New Product Development
Timing research before formulation begins lets CPG teams build products around genuine unmet needs.
Kotler Stimulus-Response Model in Modern Buyer Research
AI and usability research reveal what happens inside Kotler's black box.
Soren Amadi
More From Customer Research
EKB Model Applied to Consumer Research Design
Matching research methods to each purchase stage reveals what single surveys miss.
Soren Amadi
Running a Van Westendorp Study on an Online Panel
Learn why rigorous screening and data cleaning matter more than the method itself.
Sana Okafor
Howard-Sheth Theory of Buyer Behavior for Product Teams
Howard-Sheth helps product teams tailor onboarding and retention to each user's knowledge state.
Maya Farouk
Survey Dropout Rate Reduction in Online Market Research
Understanding why respondents quit surveys reveals fixable design failures, not inattention.
Everett Marlowe
Quantitative vs Qualitative Methods in Market Research
AI now lets researchers combine quantitative scale with qualitative depth affordably.
Maya Farouk
Kano Model Prioritization in Feature Research Studies
Study design flaws turn Kano Model results into misleading noise.
Soren Amadi
Cross-Border Consumer Research in Emerging Markets
AI and human researchers together replace slow, expensive studies with speed and local insight.
Soren Amadi
Van Westendorp Price Sensitivity Meter for New Products
Buyers themselves define the acceptable price range for truly new products with no market anchor.
Maya Farouk
3Cs Framework Applied to Consumer Research Scoping
A decision framework that stops research briefs from becoming unfocused wish lists.
Everett Marlowe