AI Agents as Research Participants
Synthetic AI agents can replace human research participants for some questions, but not all.
Soren Amadi
Customer Research
Synthetic Consumer Panels
Consumer Behavior Modeling Approaches in Market Research
Pick the right analytical tool before you pick the data—or watch your insights collapse.
Decline of the Traditional Research Agency Model
Large organizations ditched agencies for speed, and AI flipped the economics permanently.
Maya Farouk
More From Customer Research
Sample Size for UX Research Studies
Different study types demand different sample sizes, from five to hundreds.
Sana Okafor
Unmoderated vs Moderated UX Testing Tradeoffs
Moderated testing reveals why users struggle; unmoderated shows how many do.
Soren Amadi
Synthesizing Patterns Across Hundreds of UX Sessions
AI now lets researchers analyze hundreds of sessions instead of dozens before insights get lost.
Soren Amadi
AI Moderation in Usability Studies
AI probes in real time, but a sharp discussion guide still carries all the weight.
Maya Farouk
UX Research ROI for Product Leadership
Catching usability problems in design costs hours; catching them after launch costs weeks and churn.
Sana Okafor
UX Research for Global Product Launches
AI-moderated research and synthetic panels compress global testing into a launch timeline.
Everett Marlowe
UX Research Methodology Selection for Large-Scale Studies
Four variables determine whether your UX research method scales.
Soren Amadi
Continuous UX Research Between Product Releases
Research between releases prevents decisions from defaulting to guesswork.
Sana Okafor
User Interview Recruitment and Screening at Scale
Traditional recruitment was built for episodic studies, not continuous team-speed research.
Soren Amadi