Running a Van Westendorp Study on an Online Panel
Learn why rigorous screening and data cleaning matter more than the method itself.
Sana Okafor
Customer Research
Consumer Decision Models
EKB Model Applied to Consumer Research Design
Matching research methods to each purchase stage reveals what single surveys miss.
Howard-Sheth Theory of Buyer Behavior for Product Teams
Howard-Sheth helps product teams tailor onboarding and retention to each user's knowledge state.
Maya Farouk
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Survey Dropout Rate Reduction in Online Market Research
Understanding why respondents quit surveys reveals fixable design failures, not inattention.
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Kano Model Prioritization in Feature Research Studies
Study design flaws turn Kano Model results into misleading noise.
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Cross-Border Consumer Research in Emerging Markets
AI and human researchers together replace slow, expensive studies with speed and local insight.
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Van Westendorp Price Sensitivity Meter for New Products
Buyers themselves define the acceptable price range for truly new products with no market anchor.
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3Cs Framework Applied to Consumer Research Scoping
A decision framework that stops research briefs from becoming unfocused wish lists.
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Screening Criteria Design for Niche B2B Research Panels
Criteria-first screening catches unsuitable respondents that questions-first design lets through.
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Quota Balancing Methods for Consumer Research Panels
Nested quotas and weighting fix imbalances flat quotas alone cannot catch.
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Behavioral Segmentation Applied in B2B SaaS Companies
Different early actions predict which SaaS customers will stay, grow, or leave.
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