Ethnographic Research Methods Adapted for Digital Consumer Contexts
Ethnography's core methods work online when you drop the physical location and keep the depth.
Sana Okafor
Customer Research
Behavioral Segmentation
Behavioral Cohort Modeling in CDP Pipelines
Unified data and RFM scoring enable cohort models that forecast customer lifetime value.
Qualitative Research Techniques for Early-Stage Product Discovery
Match your research method to the question you're trying to answer at each stage.
Maya Farouk
More From Customer Research
Primary vs Secondary Market Research for Product Teams
Skip the methodology debate and match your research method to what you actually need to learn.
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Maintaining and Updating Personas as Markets Shift
Personas that sit static quickly fall out of sync with markets—here's how to keep them current.
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Persona Development Process for Product and UX Teams
How to build personas that actually influence product decisions.
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Closed-Loop Feedback Systems in B2B SaaS Products
Most B2B SaaS feedback tools only collect signals without closing the loop on them.
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Selecting a Customer Feedback Platform for Mid-Market Product Organizations
Find the feedback platform built for teams shipping weekly, not quarterly.
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Iterative Consumer Testing in an Agile Sprint Cycle
Align user research with sprint cycles using weekly discovery instead of quarterly studies.
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Usability Testing Examples Across B2B SaaS Products
B2B SaaS needs different testing methods than consumer apps.
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Message Testing Dimensions Before a Product Launch
Test your message's value, clarity, and five other factors before launch day arrives.
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Pre-Launch Messaging Research Platforms Compared
Choose your research method based on what you're actually trying to decide, not what's cheapest.
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