Benefit Segmentation Research for CPG New Product Development
Timing research before formulation begins lets CPG teams build products around genuine unmet needs.
Maya Farouk
Section
Segmentation in Food and CPG
2 stories in Segmentation in Food and CPG.
Occasion-Based Segmentation for Food Product Line Extensions
Brands should build food extensions around when consumers eat, not just new flavors.
Sana Okafor